Spillover the Myth Exposed

here is yet another post from Russ Howe, a leader in the industry on MLM's and the hype of spillover.

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Spillover: The Myth Exposed

Ah spillover. My least favourite word in all of online marketing. This does more harm than good.

I'm going to say something which you probably have never been told by any sponsor you have ever worked with anywhere else in the world:

Spillover is over-rated and not as good as it is made out to be.

I'm sorry, but it is true and I will prove it to you. This ties in perfectly with patience, PMA and hype. Alongside those, Spillover is the main reason why people fail in MLM. Spillover sounds great in theory; free signups from your upline,

But like with all things in MLM, people automatically then go back into that ancient 'get rich quick' mentality and assume 'Great! Join under somebody good and I don't have to do any work!

This is not true.
As an experienced internet marketer I can tell you I have honestly never seen anybody fill a matrix through spillover. EVER.

Usually all spillover does is make people impatient and want to cancel after a week if they have received no spillover from those above. It's quite rude to contact somebody and demand they give you signups, but this happens frequently. They think they could get more spillover elsewhere and threaten to cancel unless you give them signups instantly and my reply is always the same: Go.

I don't know what makes these guys think you or any other successful sponsor would ever want somebody like that underneath them enough to put up with that kind of demand, so when they go to somebody else the same thing happens. They will continue to struggle until they get past the myth of spillover and start learning how to market for themselves.

Why is spillover over-rated? Allow me to show you....
Let's say you are directly underneath me here in TWR Power System. You and some guy are on my level one and I must fill both your matrices for you. That means I need to bring in over 1000 people on my own. Which is going to be VERY difficult.

Remember, that's only if you are on my level 1.

Given that myself and any other good marketer will not be working alone and will have a team of people directly underneath them then nobody is going to be able to get a spot directly on my level 1, Kevin Fox's level 1, James Al-Oboudi's level 1, or anyone else. Which means I'd need to bring in even more people to fill your matrix for you.

I have never seen anybody fill a matrix through spillover. Ever.

All spillover does is make people think 'free money' and it actually helps them to fall into the traps of the mass promoters who rule the GDI leaderboards saying things like 'Join me and I will build your downline for you on auto-pilot'. We've all seen those guys, right? LOL.

Here's a fact: Spillover is delivered fairly and is evenly spread. Once you have got a signup through spillover you will not receive another one until everybody else on the same level as you also receives one.

Many people view forced matrix programs as simply a race to get in at the top. The higher you get the better the spillover, right? Wrong, be careful.

What most companies will not tell you is that they have already filled the top levels of their program way before the pre-launch even started, with multiple accounts for the owner and his team, or perhaps top marketers who they wanted to be able to use the name of in their promotions, and dead spare accounts so they can all double their incomes. When you join up you have a slight chance of getting onto level 5-10, not level 1. So already spillover is going to be a disappointment to you but you haven't even been made aware of it. I know this happens because I've been invited to be put into countless companies before the pre-launch stage and have declined every single one because if a company can be this misleading to it's members before it's even started, what hope does it have? What most of these spillover-loving guys and girls don't realize is that they won't be getting the instant spillover they were 'guaranteed' - they ARE the spillover, to the guys at the top.

When people join a program and don't get massive spillover, they simply head off to the next one (there's always another one LOL) and do the exact same thing. And on and on for years. The buzz of thinking 'this one is the best thing ever' gets addictive to some people and they can never stop jumping ship. This is the hardest habit to get out of.

NEVER join any program under anybody who is using spillover as the main reason to join under them - because that is usually the key giveaway sign that they are poor sponsors. A good sponsor would tell you to join them because they are going to help you, not promise silly results which mathematically cannot be delivered. If you are one of those that market this way you are also putting yourself in a very dangerous position - after all, if you're telling people they should join under you because you are under ME or KEVIN FOX or whoever else and they'll get 'crazy spillover' then why wouldn't this guy just skip you and come directly to us where they could perhaps get a higher spot than they could under you? Sounds like most of the help they'll be getting wouldn't be coming from you anyway, so there's nothing stopping them.. You'll also only attract feeloaders by promising insant spillover.. They will give you their free trial period, or in a few rare cases you'll be lucky enough to get 1 month at the MOST, and when they haven't received the crazy spllover you promised you are at square 1 again and it's your own fault. What did you expect? You lied to them, after all..

You need to brand yourself, give people reasons they should join YOU, not your team or upline or even your business. People tend to forget this and although it's flattering to see myself in people's videos and stuff I can't help but shake my head at the fact they've often left themselves OUT of the video.

I credit all my success to not believing hype, not trusting anybody until they have proved themselves to me, having faith and patience in myself and viewing this as a long-term opportunity not a quick venture to get spillover.

You have now found a genuine company with a genuine team of people who are here to stay. Treat it like a genuine job.

Like I said earlier, work at this whenever you can and once you are earning more from this than your present job I'd suggest concentrating on your online opp on a permanent basis.