Here is a copy of a post in our forums written by Russ Howe on the need for patience in the MLM industry. Thnaks to Russ for this information
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97% of people in MLM fail.
Why?
A lot of the time this comes down to the fact they are simply using a program which is not very good, or one which offers little or no support to its members. This is not the fault of the affiliate, they just haven't found the right program yet.
However, there are a lot of things which affiliate marketers do which can directly cause them to fail – some of which are actually done without even realising it. I've seen plenty of people in good systems who fail to make it. These pitfalls are usually bad habits which we have picked up along our journey, stuff which has never worked for us but we continue making those same old mistakes. This comes down to mental training.
Here are three of the main things to watch out for...
Positive Mental Attitude & Patience
A positive mental attitude & patience. It sounds simple enough, but honestly the MLM industry is FULL of people who lack these and it is wide open to anyone that does posses them, trust me I know!
Some people come into an online business with a defeatist attitude already in place. They are expecting it to be a scam because most online opportunities are, let's face it! However once it is proven to them that it is not a scam and it is is a genuine company who pay out real money, for many there seems to be a stigma attached to 'online opportunities' which makes them think that because it is online they will be able to earn money for doing nothing. I have never known anybody to make money this way, in fact a large portion of the 97% 'failure' rate is down to people doing this very thing. In my opinion, people don't 'fail', people quit.
I highly recommend you treat this as a second job. Work at it whenever you can. Once you are earning enough from this to out-perform your main job, switch your focus entirely and make this your main job.
In any MLM, it is expected to take up to three months to break into profits and begin building your income. This is a transitional period in which you learn the ropes and figure out the type of leader you are going to be. So many people simply give themselves their 'free trial period' to get into profits and if they haven't made it they just quit and say they were scammed. People do not fail in MLM, they usually just quit.
When people join a new program they are brimming with hype, expectation and positivity but the MLM industry is the absolute worst I have ever seen for watching how quickly people lose faith in themselves. Everybody goes through a rough patch. No business starts with a bang then just keeps getting better. However in this industry it seems as if somebody who doesn't get a signup for longer than a week starts wanting to quit or blames their upline for not providing spillover. It's absurd to think people want 100% results, 100% of the time (usually for 10% effort). From my experience, the people who do this are normally the kind that want to get instant results for as little effort as they can, so I want to make sure none of you fall into this trap because it NEVER works out for them. Usually, a month is enough time to get past all the hype and excitement of a new company and see how somebody genuinely feels about it.
Patience is a very, very important factor in MLM. In fact it's possibly the most important thing. Rather than stressing every time you don't get a signup in a few days you need to keep faith in yourself. If you believe in the company you will succeed. If you don't believe In a company it will show in your advertising and videos in particular and you'll be crippling your own chances. Nothing is achieved overnight. For instance if you go back a few pages you'll see me telling you it took me three months to get my first GDI signup. During that time I saw so many people join up under heavy hitters, struggle for a week then quit whereas I took the time to learn exactly what I was doing and that's how I achieved more long-term success. You will get there, but this will be a mental test like nothing you've tried before.
Russ Howe on Monna Ellithorpe
14 years ago
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